So, what is it that you enjoy most about being a creative small business owner? I’m curious to see if it aligns with other creative professionals I’ve spoken with. I never could have figured it all out without the help of the amazing people around me. Yessss! I say this to everyone who asks about my journey too. Having a supportive network makes all the difference, especially when entering something so far from your comfort zone! The constant encouragement from people around me and the push and nudge from a certain few got me to finally take the leap. I had always talked to friends and family about wanting to put my art out there but was lacking the motivation and it always just ended up in the ‘too hard’ basket. Now, when you first decided to start your own business, what was the reaction of your family and friends? Did their reactions help or hinder your experience? I agree, it’s tough to firstly know who your target audience is, let alone making sure you’re actually targeting them with your content. I’m starting to slowly get repeat customers now which is reassuring! I have to rely a lot on things like hashtags, frequent posting and referrals. If I do not get exposure to the types of people who are interested in my niche style of artwork, making sales becomes a lot harder. I use Etsy to sell the majority of my drawings but also have commissions which come through to my main social media account, Instagram, as messages.īeing able to reach and engage my target audience is quite a big challenge. Love it! So, how do you sell your products? As my drawings folder filled up with art, I started to think that this was something I could share with other people, and also make a little side hustle out of too! This mixed with the intricacy of mandalas, I was able to develop my niche little style. I experimented with style for a while but was ultimately drawn to the simplicity of black and white lines. What started out as an outlet for stress led me to reigniting my love for drawing. I took a long break from the art world to start my little family, picking up a pen again shortly after my 2nd daughter was born. After high school I studied Visual Communications at Uni where my love for illustration grew. I have always been an artsy type, preferring creativity over academia or sports. But a starting point is a starting point nonetheless! So, how long has art and drawing been a part of your life? What first drew you to it as a career option? I wish I’d started freelancing so much earlier than I did. To put it simply, the hardest part about starting was starting. It’s been about 18 months since I started selling online, which would have been a lot longer if I had the courage to do it earlier! I was quite scared of putting myself out there and felt overwhelmed by what I thought the process consisted of, but to be honest it wasn’t nearly as daunting as I thought. They are mostly drawn while I am sitting at my dining room table with all three of my children hanging off of me! My drawings predominantly consist of spirituality and motherhood themes, done simply with pen and paper. The shop name simply combines the use of mandalas in my work and slight obsession and recurring theme of the moon. I run a small business called Mandala Moon selling drawings. You had me at mountains! haha 😃 Now, can you tell us a little about your business? Ok, I can already tell that we’re going to get along swimmingly.
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I am married to my best friend of almost 15 years and am a mummy to three beautiful children plus a Dalmatian, python, goldfish and 15 houseplants! I am a lover of sweets, nature, bushwalking, animals and all things creative. I’m a 32 year old introvert from South-West Sydney who dreams of living in the mountains! Can you give us a little bit of background information about yourself? Let’s start with learning a little bit about you and your life. Thanks so much for taking the time to chat with me today, Shae. She has an amazing online store where she sells beautiful mandala-style artwork. This week our focus is on a wonderful human being who I’ve never met, but I can tell just from chatting with her that we’d get along like a house on fire. We’re back with a new Creative Corner instalment!
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